Vice President of Marketing Out at Bud Light Amid Transgender Controversy
Bud Light Vice President of marketing Alissa Heinerscheid has taken a leave of absence amid the company’s transgender controversy after it used Dylan Mulvaney, a biological male who claims to be a transgendered woman, to promote its products.
Anheuser-Busch has shared a statement with Beer Business Daily, informing the publication that Bud Light marketing VP Alissa Heinerscheid is off the brand in the wake of the Mulvaney Bud Light can controversy.
“We understand she has decided to take a leave of absence,” Beer Business Daily announced. “Todd Allen is now VP of Bud Light, reporting directly to CMO Benoit Garbe. It appears Todd was most recently VP of global marketing for Budweiser.”
BREAKING: Amid turmoil, BBD has learned Anheuser-Busch has changed #BudLight vp marketing to former global bud vp Todd Allen. pic.twitter.com/9qgovjT7ao
— Beer Business Daily (@BeerBizDaily) April 21, 2023
When Heinerscheid took over as Vice President of marketing, she claimed the brand was “on the decline,” and called Bud Light “fratty” and “out-of-touch,” insisting that the company’s approach needed to change.
Earlier this month, the company fell under fire after executives chose Mulvaney to advertise its Bud Light beer.
“This month I celebrated my day 365 of womanhood and Bud Light sent me possibly the best gift ever — a can with my face on it!” Mulvaney said.
“Check out my Instagram story to see how you can enjoy March Madness with Bud Light and maybe win some money too,”Mulvaney added. “Love ya. Cheers! Go Team! Whatever team you love, I love too!”
Dylan Mulvaney has become the new brand ambassador for Bud Light. 🍺
The beer brand even made a special edition Dylan Mulvaney Can 🥤celebrating his 365 days of girlhood.
(This is not April Fools, it’s actually real)
🍺🍻🍺😒🍻🍺🍻 #dylanmulvaney #trans #transgender pic.twitter.com/xuu87WxrvZ
— Oli London (@OliLondonTV) April 1, 2023
As Breitbart News reported last week, Anheuser-Busch has lost more than $6 billion in market value in the days following its promotional partnership with Mulvaney, with its shares falling amid a nationwide backlash against Bud Light.
Additionally, a recent Rasmussen poll revealed that 54 percent of American adults now support the boycott of Anheuser-Busch after the company’s decision to use Mulvaney to promote Bud Light.
Meanwhile, an Economist/YouGov survey has found that about one-third of Americans believe society has “gone too far” in accepting transgenderism.